Cyber Monday
Cyber Monday refers to the Monday following Thanksgiving in the United States, recognized as a major online shopping day. The term was coined by Ellen Davis and Scott Silverman in 2005 to encourage people to shop online. Retailers offer significant discounts and promotions to attract consumers, resulting in a surge in online sales.
Examples of Cyber Monday include:
- Electronics retailers offering steep discounts on items like laptops, tablets, and smartphones.
- Fashion brands providing limited-time offers on clothing and accessories.
- Home goods stores running promotions on furniture and appliances.
Cases:
- In 2020, Cyber Monday sales reached a record $10.8 billion in the U.S., marking a 15.1% increase from the previous year.
- Retailers like Amazon and Walmart heavily advertise Cyber Monday deals in the weeks leading up to the event.