Affiliate Marketing
Affiliate Marketing is a performance-based Marketing-strategy/">Marketing Strategy where an individual or business (the affiliate) earns a commission by promoting another company’s products or services. Affiliates use various methods, such as blogs, Social Media, or websites, to drive traffic to the merchant’s site, and they receive compensation for any resulting sales or leads.
Examples:
- Amazon Associates: Bloggers create content featuring products from Amazon, and include affiliate links. When readers purchase through these links, the blogger earns a commission.
- Coupon Sites: Websites like RetailMeNot provide discounts and promotional codes. They earn commissions when users click through their links and make purchases.
Cases:
- Fashion Influencer: An Instagram influencer partners with a clothing brand, sharing outfit posts that include affiliate links to the brand’s products. They earn a percentage of sales made through their links.
- Tech Review Sites: Websites dedicated to tech reviews often include affiliate links in their articles. When visitors click these links and buy gadgets, the site earns a commission on the sales.