B2B

B2B stands for “Business to Business.” It refers to transactions and interactions between businesses, rather than between a business and individual consumers (B2C). B2B companies typically provide products or services that other businesses need to operate, such as raw materials, software solutions, or professional services.

Examples:

• A manufacturer selling components to an automotive company.
• A software company providing a customer relationship management (CRM) system to a Marketing agency.
• A wholesale distributor supplying products to retail stores.

Cases:

• Salesforce: A cloud-based software company that offers customer relationship management tools to other businesses.
• Alibaba: An online marketplace connecting manufacturers and suppliers with businesses globally.
• FedEx: A logistics company that provides shipping and delivery services to businesses.