Consumer-Packaged Goods (CPGs)

Consumer-Packaged Goods (CPGs) refer to items that are sold quickly at a relatively low cost. These goods are typically items that are purchased frequently, consumed quickly, and require regular replenishment. CPGs are usually sold in retail stores and can include a wide range of products across various categories.

Examples of CPGs include:

• Food and beverages (e.g., snacks, soft drinks, packaged meals)
• Household products (e.g., cleaning supplies, paper towels)
• Personal care items (e.g., shampoo, toothpaste, soap)

Cases of CPGs include:

• Procter & Gamble’s Tide detergent, which is a staple in many households.
• Coca-Cola’s range of beverages, which are regularly purchased and consumed.
• Nestlé’s Kit Kat, a popular chocolate bar that consumers buy frequently.