Demographics

Demographics refer to statistical data relating to the population and particular groups within it. This includes variables such as age, gender, income, education level, marital status, and employment status. Demographics are often used in Marketing, policy-making, and social research to identify and analyze the characteristics of specific populations.

• Example 1: A Marketing firm may analyze the demographics of a city to determine the most effective advertising strategies for different age groups.
• Example 2: Governments use demographic data to allocate resources and plan for future needs, such as schools and healthcare services.
• Example 3: A non-profit organization may study the demographics of a community to tailor its programs to better serve the population’s needs.