Fast Fashion
Fast Fashion refers to a Business Model in the clothing industry that emphasizes the rapid production of inexpensive clothing in response to the latest trends. This model enables retailers to quickly bring new styles from the runway or popular culture to stores, encouraging consumers to purchase more frequently and discard items sooner.
Examples of fast fashion brands include:
- Zara
- H&M
- Forever 21
- ASOS
Cases highlighting the impact of fast fashion include:
- The environmental concerns surrounding waste generated by discarded clothing.
- Labor issues, such as poor working conditions and low wages in factories producing fast fashion items.
- Shortened fashion cycles leading to a culture of overconsumption among consumers.