Gen Z

Gen Z refers to the generation born approximately between the mid-to-late 1990s and the early 2010s. This cohort follows the Millennials and is characterized by its comfort with technology, particularly the internet and Social Media, as they have grown up in a digital world.

Members of Gen Z are known for their values of inclusivity, social justice, and environmental awareness. They often advocate for mental health awareness and prioritize authenticity in their interactions.

• Example 1: A Gen Z individual might use platforms like TikTok to raise awareness about climate change, utilizing viral trends to engage peers.
• Example 2: Many Gen Zers prefer brands that align with their values, such as Sustainability or social Equity, often supporting companies that actively promote these issues.
• Case 1: During the COVID-19 pandemic, Gen Z used Social Media to organize and participate in virtual protests for racial equality, showcasing their ability to mobilize online.
• Case 2: The rise of mental health apps and online therapy services can be attributed to Gen Z’s emphasis on mental health and well-bEINg, reflecting their openness to discussing and seeking help for mental health issues.