Monthly Active Users (MAUs)

Monthly Active Users (MAUs) refers to the number of unique users who engage with a product or service within a given month. This metric is commonly used to measure the reach and engagement of online platforms, applications, or services.

MAUs can be calculated by counting the distinct users who log in, interact, or perform specific actions within a platform during the month, regardless of how often they use it. It is a key performance indicator (KPI) for assessing user retention and growth.

For example:

• A Social Media platform may report 1 million MAUs if 1 million unique users logged in and posted or interacted with content in the last month.
• A mobile app for fitness tracking might have 500,000 MAUs if that many unique users recorded their workouts or accessed fitness resources over the month.

In cases where a service experiences a spike in MAUs, it may indicate successful Marketing campaigns, product updates, or seasonal trends that attract new users or re-engage existing ones.