Target Market
A target market is a specific group of consumers identified as the recipients of a particular Marketing campaign or product offering. This group is characterized by Shared Demographics, behaviors, interests, and needs that align with the product or service bEINg offered. Understanding the target market helps businesses tailor their Marketing strategies effectively to reach and engage potential customers.
Examples:
- Teen Apparel Brand: A clothing line focusing on teenagers aged 13-19, emphasizing trendy styles and affordability.
- Luxury Car Manufacturer: Targeting affluent individuals aged 35-55, looking for high-end vehicles with premium features.
Cases:
- Coca-Cola: Targets young adults and families, using diverse Marketing campaigns to appeal to various cultural backgrounds.
- GoPro: Focuses on adventure enthusiasts and content creators, using user-generated content to showcase the brand’s utility in extreme sports.